What families actually asked
Every conversation summarised — including the questions your website isn't answering, in parents' own words.
Gatehouse by Elm Education
She answers parents' questions — at nine o'clock at night, in whatever language they ask in, out loud or in writing — captures the enquiry, and hands your admissions team the follow-up already written.
The problem every admissions team has
You paid to bring all hundred of them there. The ninety-eight had a question — about fees, about transport, about whether there is a place for their daughter next September — and nobody was there to answer it.
Meet the host
Not a menu and not a decision tree. Gatehouse puts a genuine conversation on your website — the colleague you'd put on the door if you could staff it around the clock, who knows your school and says only what your team has approved.
Not a form. A conversation at nine o'clock at night, with the family who was about to leave.
Gatehouse is the product. Holly is our host — on your site she can carry your school's name, voice and colours.
Answers the real question — fees, entry points, term dates, the bus route — then walks the family to the right page.
Talks about what makes it worth choosing the way your best staff do — the marketing and PR you'd give if you were standing there.
Your team signs off every fact she knows. She never invents a fee, a place or a promise — if it isn't approved, she says she'll find out and takes the enquiry.
Who the family are, which year group, how serious — and the enquiry that matters most reaches your registrar personally, the moment it happens.
And you can actually talk to her
Out loud, too. A family can press the microphone and have a real spoken conversation in a natural voice — she listens, checks the facts your school approved, and replies while they are still on the page, in the language they came with.
Your website is written in one or two languages. She isn't limited to them.
Arabic is the one we know best — it runs on this site, and Setting The Standard is taught in it — but the same holds for whatever language a family brings. In an international school that is the difference between an enquiry and a bounce: the parent who would never have trusted an English-only form gets a proper answer instead.
What your team gets
Every conversation summarised — including the questions your website isn't answering, in parents' own words.
Enquiries ranked by warmth on the evidence in the conversation — year group, timing, how far along they are — not on a gut feeling.
The family gets an acknowledgement straight away; your registrar gets the enquiry and the next step, drafted and ready to send.
She offers the visit, takes the booking, keeps the diary straight and chases the families who never replied.
You stop reading transcripts and start reading a to-do list that's already half done.
What it costs
Never per conversation — you should never have to ration the thing you are paying for.
| Your school | Per year | Included |
|---|---|---|
| Day school — up to 600 pupils | £6,000 | Up to 1,500 conversations a year |
| Senior or large day school — 600 pupils and above | £9,000 | Up to 4,000 conversations a year |
| Boarding or international — any size | £12,000 | Unlimited conversations · English and Arabic |
| Groups and federations — two schools or more | Per campus | Talk to us |
Plus a one-off £750 to build your knowledge base with you, put it in front of your staff for approval, and install it.
Go past your allowance and we will not bill you for it, and we will not switch her off. We tell you at 80%, and a school that finishes the year above its tier moves up at renewal.
Average independent day fees are around £22,000 a year and boarding around £42,500 (ISC, 2025/26) — so a single additional enrolled family covers the subscription many times over.
Getting started
We set Gatehouse up with you. Your team approves what she is allowed to say before she says a word to any parent.
The price for your school is published above — one annual fee by tier, plus a one-off set-up.
We load your facts, your pages and your tone of voice — fees, entry points, term dates, open mornings — and your team approves every one.
A single script tag on your website. Nothing else changes, and nothing else breaks.
In writing or out loud, in their language, on every page — evenings, weekends and holidays included.
Warm families, drafted follow-ups, visit bookings, and the questions your site isn't answering.
Not only for schools
Only the approved knowledge changes. We built Gatehouse for admissions teams, but a clinic, a law firm or a hotel has the same leak — a hundred visitors, two enquiries, and no idea what the other ninety-eight wanted.
Holly is on this page right now — open the chat in the corner and ask her the questions your parents ask. Then tell us what you'd want her to do for your school.