# Elm Education

> Elm Education builds teacher training and AI tools that raise the standard of teaching in schools worldwide. It offers two products: the "Setting The Standard" professional development course, and "Learnalyze" AI lesson analysis.

## About
Elm Education (https://elmeducation.org) was founded by Phil Lupton, a teacher, school leader and national education adviser with more than 25 years' experience across the UK and internationally. Its mission is to bring world-class, evidence-informed teaching to every classroom, so that every child has a great teacher wherever they go to school.

## Products
- **Setting The Standard**: An online CPD (continuing professional development) programme for teachers, accredited by The CPD Standards Office. 9 sessions, 27 masterclass videos (over 15 hours), reflection checks after each part, and a completion certificate. Available in English and Arabic. Pricing: £395/year for an individual teacher; £7,495 for a whole-school Advanced (Tier 2) licence; £9,995 for the Ultimate (Tier 3) licence which adds live webinar training and leadership resources. Enrolment: https://elmeducation.org/pricing
- **Learnalyze** (https://learnalyze.net): An AI platform that analyses lesson videos and gives teachers personalised, actionable feedback across six dimensions of teaching excellence (Lesson Structure, Behaviour Management, Clarity, Formative Assessment, Engagement, Adaptive Teaching). It evaluates lessons against a school's own national inspection framework and provides data for principals and executive leaders at group or national level. A free trial of two lesson analyses is available at https://learnalyze.net/en/sign-up

## Key facts
- Company: Elm Education
- Founder & CEO: Phil Lupton (https://www.linkedin.com/in/phil-lupton)
- Website: https://elmeducation.org
- Languages: the site is published in English and Arabic. Every page has an Arabic counterpart under /ar/ (for example https://elmeducation.org/ar/pricing), linked with reciprocal hreflang.
- Contact: hello@elmeducation.org
- Serves schools, school groups, and governments internationally.

## Accreditation
Setting The Standard is accredited by The CPD Standards Office, the independent international body that assesses the quality of continuing professional development. Every teacher who completes the course receives a certificate of completion.

## Links
- Home: https://elmeducation.org/
- About: https://elmeducation.org/about
- Pricing: https://elmeducation.org/pricing
- Setting The Standard — the nine sessions (one page per session, outlining what it covers):
  - Session 01 — Positive Behaviour Management (proactive routines, expectations, relationships; reactive strategies and de-escalation): https://elmeducation.org/course/positive-behaviour-management
  - Session 02 — How We Learn (Daniel Willingham; working memory, cognitive load, retrieval practice): https://elmeducation.org/course/how-we-learn
  - Session 03 — Learning Objectives, Success Criteria & Planning (defining outcomes, sequencing, anticipating misconceptions): https://elmeducation.org/course/learning-objectives-success-criteria-and-planning
  - Session 04 — Planning the Learning Experience (Rosenshine's Principles of Instruction): https://elmeducation.org/course/planning-the-learning-experience
  - Session 05 — Effective Learning Strategies (John Hattie's Visible Learning; effect sizes): https://elmeducation.org/course/effective-learning-strategies
  - Session 06 — Individual, Group & Collaborative Learning (collaborative learning vs traditional group work): https://elmeducation.org/course/individual-group-and-collaborative-learning
  - Session 07 — Effective Use of ICT (digital tools, AI, accessibility, digital wellbeing and safeguarding): https://elmeducation.org/course/effective-use-of-ict
  - Session 08 — Assessing Learning (Dylan Wiliam; formative assessment, learning intentions, questioning): https://elmeducation.org/course/assessing-learning
  - Session 09 — Feedback (Dylan Wiliam and Helen Timperley; feed up, feedback, feed forward): https://elmeducation.org/course/feedback
- FAQ (30 questions on the course, Learnalyze, and enrolling): https://elmeducation.org/faq
- Privacy policy: https://elmeducation.org/privacy
- Terms of use: https://elmeducation.org/terms
- Refund policy: https://elmeducation.org/refunds
- Guides (in-depth, research-grounded): https://elmeducation.org/guides/
  - What is instructional coaching? (coaching vs appraisal/mentoring, coaching cycles, Timperley, Hattie): https://elmeducation.org/guides/instructional-coaching
  - Teacher professional development: a guide for school leaders (why training days fail; Timperley, Willingham, Kirschner, Hattie): https://elmeducation.org/guides/teacher-professional-development
  - Evidence-informed teaching: what the research actually says (Willingham, Kirschner, Rosenshine, Wiliam, Clarke, Hattie): https://elmeducation.org/guides/evidence-informed-teaching
- Blog: https://elmeducation.org/blog/
  - Pupils behaviour is getting worse! (behaviour in UK schools, Tom Bennett's 2017 DfE review, lost learning time): https://elmeducation.org/blog/pupil-behaviour
  - Embracing Evidence-Based Professional Development (why evidence-informed teaching stalls, and how schools build a culture for it): https://elmeducation.org/blog/embracing-evidence-based-professional-development
- Learnalyze: https://learnalyze.net